ClearSale Launches Initiative For More Inclusive Fraud Science Terminology

Industry leader advocates for diversity, equity, and inclusion in the fraud-prevention conversation

MIAMI, FL (July 19, 2022) -- Global ecommerce fraud protection leader ClearSale ( is pleased to announce its new internal initiative to make ecommerce fraud prevention terms more inclusive. The company, whose 1,500-plus employees protect over 5,000 companies in more than 160 countries, knows that providing the most inclusive and equitable fraud prevention services possible requires adopting alternatives to traditional but implicitly biased industry references.

“As the industry leader in our commitment to diversity, equity, and inclusion, ClearSale aims to shift the tone of the conversation away from outdated terms that perpetuate stereotypes,” said Yasmine Brasco, ClearSale Data Scientist and DEI Committee Member.

“This is the right thing to do ethically and from a business perspective. The data from employment websites and academic research shows that diversity, equity, and inclusion matter for talent recruitment, employee retention, and innovation. Inclusion starts with the language we choose to use.”

Between 76% and 86% of employees and jobseekers say DEI is an important consideration when they’re looking at potential employers and weighing offers, according to data from job websites such as Glassdoor and Monster. Diverse companies outperform other competitors, according to a classic Center for Talent Innovation study, which found a 45% higher likelihood of market share growth and a 70% higher likelihood of new market captures among diverse organizations.

“Terms like ‘whitelist’ and ‘blacklist’ imply positive and negative attributes, respectively, and we don’t want to reinforce those implicit associations,” said Carla Oliveira, ClearSale Product Owner and DEI Committee Member. “Instead, we’re now using ‘allow list’ and ‘deny list’ internally and in our conversations with clients and partners, to lead by example.”

“ClearSale doesn’t recommend using fraud-control lists because lists are ineffective compared to modern solutions and they can generate false declines,” Oliveira added. “However, these types of lists are part of the industry vocabulary that we’d like to reframe.”

ClearSale’s new internal language guidelines replace other dated and biased references as well:

  • ‘Ethical hacking’ and ‘unethical hacking’ replace the terms ‘white hat hacking’ and ‘black hat hacking,’ respectively.
  • ‘Illegal market’ replaces ‘black market.’
  • ‘Extortion,’ ‘intimidation,’ or ‘bribery’ replace ‘blackmail.’
  • ‘Block’ or ‘ban’ replaces ‘blackballed.’
  • ‘Wrongdoing’ replaces ‘black mark.’
  • When referring to servers or computers, ‘primary’ replaces ‘master’ and ‘replica’ or ‘secondary’ replaces ‘slave.’

This initiative builds on ClearSale’s award-winning track record on diversity, equity, and inclusion issues. In March, Women Impact Tech recognized ClearSale as one of the top 100 progressive companies empowering women in tech. In 2019, ClearSale became the first ecommerce fraud prevention company to earn B Corporation certification based on its demonstrated commitment to social and environmental responsibility.

About ClearSale

ClearSale (B3: CLSA3) offers the most complete ecommerce fraud protection, combining cutting-edge statistical technology with the world’s largest team of specialized fraud analysts for a balanced, comprehensive, real-world approach. Trusted by over 5,000 customers worldwide and touting a 99% retention rate, ClearSale is the first company to offer chargeback guarantees and the largest company focused on global card-not-present fraud prevention. ClearSale helps businesses prevent fraudulent chargebacks without interfering with the online shopping experience. As a result, clients can sell more, safely, even in dynamic or challenging international markets. Visit Clear.Sale for more information, follow on LinkedIn, Facebook, Instagram, YouTube and Twitter @ClearSaleUS, and subscribe to ClearSale’s podcast Gateway to Ecommerce.


Press Contact

Bonnie Moss
Moss Networks